Design Thinking Process
Some of the design thinking tools we use in our day-to-day:
Contextual Inquiries (Qualitative)
Contextual inquiry involves observing people in their natural context and asking them questions to fill in the gaps of your observation.
User surveys (Quantitative)
Utilising polls, surveys and other feedback mechanisms to generate insights from a larger data set. These can then help inform future research and development.
Evaluating a product or service by testing it with representative users.
Organise large sets of research data points and ideas into categories/themes to help generate insights for the wider product team.
A diagram that explores the multiple (sometimes invisible) steps taken by customers as they engage with services within your ecosystem.
A 5-day ideation sprint to capture current states, pain points, generate ideas and validate.
Performing user tests with prototypes provides valuable feedback that the product teams can use early in the design process to avoid costly mistakes.
A single source of truth to group all the elements that will allow the teams to design, realise and develop a unified product, or suite of products.
A relatable snapshot of the target audience that highlights demographics, behaviours, needs and motivations through the creation of a fictional character.
A breakdown of the actors, required information and actions needed to achieve a task.
A reductive process in the early stages of product definition that maps out the key aspects of it: what it is, who it is for and when/where it will be used.
Repeatedly monitor and track items through research, design and delivery to improve and measure success.
A number of tools, cards or utilities that can be used within the product team to encourage team members to make the right decisions at the right times, for the right reasons.